One of the hardest parts of business is self promotion. I have been working on writing for my website, this blog and Examiner.com. I've had to spend a lot of time figuring out how to say "I am great! You definitely want me to be your riding instructor, horse trainer, source of all info equine, not to mention, minor deity!" without sounded pompous and egotistic. I have found walking this line to be difficult, but maybe that's because I'm pigeon-toed.